Targeted traffic is the best kind of traffic, and Facebook is one of the best places to find it. Depending on what kind of business you’re in find every group on Facebook you can possibly locate regarding your business topic. If you sell boating supplies join all the boating groups, if you sell car parts join all the car enthusiest groups. Everything from fashion to art, design, computer related groups it’s all easily found in Facebook groups. Now go to your website and create a page that is informational and relevant to the topic that you’re planning on posting in the group of. Make it a news article or make it a how to video. Show some pictures of what you have available. do this in the most non commercial way possible just by showing somebody something useful rather than trying to sell something. People will click through your website to read the rest of the article And will no doubt be surrounded by your websites header link bar offerings and product lines. To win at this game you have to be really low key and is non commercial as possible and as on target as possible. Don’t put a sailboat article in the golf category. That’s how you get kicked out of the golf category. Do a new and fresh post into all of your groups everyday and you’ll notice a nice steady flow of traffic coming from Facebook of people that are completely in tune with your offerings. Facebook will allow you to post up to 39 ads in different groups per day. Take full advantage of this. And if you just post the link one time on your own timeline you can then just share it with all the various groups. Rather than posting it one at a time.